Prudential/Quartz at Work
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8th June 2018
Millennials’ desire to kill the penny reflects their attitude toward managing finances
A recent BuzzFeed poll asked, “millennials, what should we kill next?” There were over 60,000 respondents and 50 categories, and in second place, winning 13% of votes: pennies.
In multiple ways, millennials’ desire to kill the penny reflects their general approach to finances. The penny is wasteful: The 1¢ coin costs 1.7¢ to produce, whereas millennials have hardened into thrifty, thoughtful investors post-Recession.